Tom Webster of Edison Research on Podcasting in the Past Decade, Today, and What’s to Come

Through the Noise #206

Tom Webster // Vice President Strategy and Marketing // Edison Research

Today we take the opportunity to talk to someone who is has excited about podcasts as we are. Tom Webster of Edison Research — a firm based in New Jersey that specializes in polls, marketing, and research. In May they released a report “The Podcast Consumer 2016” which revealed the results of their decade of studying podcasts. Podcasting has grown exponentially in the past 12 months and traditional advertisers are scrambling to find ways to target the audiences that were once easily accessible on television and radio. We have been working with a number of clients to help develop their own podcasts and as Blake mentions — everyone always wants a lot of quality (engaged) listeners immediately — so on this episode we explore developing an audience. Want to know where podcasts are going in the future? Don’t miss this episode!