#499 Susan Matthews Apgood, President & CEO of News Generation

Susan has been in public relations since opening the doors of News Generation in 1997. She is active in a number of public relations associations, including the Public Relations Society of America- National Capital Chapter (PRSA-NCC) and Washington Women in Public Relations (WWPR) of which she is currently Treasurer. Apgood is an adjunct professor in the Kogod School of Business at American University.

News Generation is an issue-driven media relations services company specializing in using broadcast media techniques — from satellite media tours and radio media tours to audio bite lines and public service announcements — to earn media placements for associations, non-profits, government agencies, and clients of public relations firms. Since 1997, their number one goal is to pitch credible, newsworthy information to stations and networks seeking high quality content. Their award-winning expertise lies in matching the appropriate services to maximize their clients’ exposure on the best possible stations and networks.