John Cox of Verto Solutions on “Smart Growth” – Finding Your Organization’s Strengths

Through the Noise #9

John Cox // Managing Director // Verto Solutions

“Smart growth” is a strategy Verto Solutions uses when it comes to taking on new clients. Cox explains how Verto Solutions always wants to help more associations, but tries to focus on three strength industries, which include food, science and agriculture. Listen to find out how this strategy has helped the company improve and grow since rebranding to Verto Solutions in 2011.

John Cox focuses his skills helping associations serve their members in effective and innovative ways. He has provided advocacy, communications and legal counsel to the food and cosmetic ingredient industries since 2000. John is a lawyer, a communicator and an association executive, bringing passion and expertise to all three roles. John manages several key functional areas at Verto Solutions and holds leadership positions with several client associations.

Verto Solutions is a professional services firm focused on association management and scientific services.

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