#52 Advocacy technology, optimizing how & when you receive messaging

Tech in Ten
December 27, 2017

#52 Advocacy technology, optimizing how & when you receive messaging

Tech In Ten #52

Alan Rosenblatt // Director of Digital Research // Lake Research Partners

Alan Rosenblatt // Director of Digital Research // Lake Research Partners

Alan shared about new technologies used to match social media accounts with email addresses. He describes how advocacy organizations use it to tailor their messaging to what their supporters are talking about now, and avoid mailing list burnout.