Through The Noise
February 15, 2018
#329 Journalist Simon Owens on Media, Storytelling, and Advertising
Through the Noise #329
Simon Owens // Technology and Media Journalist
In order to reach and move potential supporters, nonprofits need to be able to tell their story and describe why their mission matters. We’ve invited journalist and storyteller Simon Owens back to Through the Noise to chat about the transitions and growth within new media. Do organizations have the capacity to be heard? Is it worth it to pay for advertising on social media? How much does it take to be heard? Simon Owens primarily writes about media, marketing, and tech. Join us for a conversation about transitions in tech, getting and retaining subscribers, and the value of connecting with people through the intimate medium of podcasts. If you’re a listener of Through the Noise, we’d definitely appreciate if you took a few minutes to let us know with a review on iTunes or your favorite podcast listening service. Have ideas to help us improve? We’re into constructive criticism too.
Simon Owens is a longtime journalist, marketer, and PR professional. He began his career as a newspaper reporter covering local government in Virginia. In 2008, he moved to Washington, DC to work at a marketing agency while simultaneously serving as an associate editor at PBS’ MediaShift. He has conducted PR, content marketing, and social media strategy for dozens of companies, organizations, and individuals, including Google, Comcast, Forbes, ESPN, C-SPAN, and Nike. For two years he was an assistant managing editor at US News & World Report where he built out the company’s then-nascent social media presence. His writing has appeared in The Atlantic, New York Magazine, Scientific American, Forbes, Harvard’s Nieman Lab, The Next Web, Daily Dot, PBS.org, and US News & World Report.