Mark Frieden of Crossbow Strategies on B-corps, Sustainability, and Corporate Responsibility

Through the Noise #278

Mark Frieden // Founder // Crossbow Strategies

Today we’re pleased to welcome Mark Frieden, President of Crossbow Strategies to the show to give us some pointers. Don’t worry, we haven’t changed our focus — Crossbow Strategies is not what it sounds like. We’re still here for the nonprofits and associations and Mark Frieden is too. His company Crossbow Strategies helps for- and non-profit companies adopt strategies and policies to operate more sustainably. Instead of focusing simply on the profit (which most of you don’t anyway!), he works with companies to help them become certified B-Corps — companies and organizations that are certified by a third party that they have expanded the scope of their operations to also consider the well-being of the environment and people in their decision-making. If you’ve thought about making your nonprofit or company more sustainable, you won’t want to miss Mark Frieden’s insights!

Mark Frieden, of Alexandria, Virginia, is a native to the DC area. After more than 20 years of advertising sales, he completed his MBA at George Washington University with a concentration in Environmental Policy and Management. It was here that he learned how companies can be profitable and have a positive social and environmental impact. He is the president of Crossbow Strategies, a corporate responsibility consulting business that helps for-profit companies develop sustainability strategies and become Certified B Corporations.