Michael Cummings of Tate Cummings on Associations, Branding, Work-Life Balance, and Millennials

Through the Noise #190
Michael Cummings // Principal // Tate Cummings

Michael Cummings of Tate Cummings is our next guest we meet during our time at the ASAE headquarters in Washington, DC. Tate Cummings is an association consulting company serving nonprofits of all types, but specializing in associations and branding. Today’s episode is packed with information that any association executive or human resources manager won’t want to miss. Are the human resources of those in Human Resources being wasted on hiring and firing? Some associations are catching up with the corporate world in recognizing the changing nature of work with the transition of generations as Millennials become more dominant in workplaces — but many are stuck in their old work model and aren’t quite sure how to react to increased demands not just for work-life balance, but also work that will be satisfying and have a positive impact. Is your organization still creaking along, demanding hourly commitments rather than results? Michael Cummings has some brilliant insights to offer when he sits down with Ernesto and Blake — join us too.

Having been steeped in a brew of Association & Nonprofit Management and Consumer & B2B Branding, Marketing, Public Relations and Sales for more than 25 years, Cummings will take your situation, let it percolate, then provide you with a set of recommendations that may not always be what you want to hear but will always be what you need to know. And if he can’t execute on the recommendations himself, he will find you someone who can. tate / cummings was established with the core belief that the symbiotic relationship between the board, staff and suppliers is essential to the individual success of all three components: where the group succeeds so does the individual.