Through The Noise
June 6, 2016
Stephanie Ceruolo of Infogroup on the Donor Cooperative Database and Direct Mail
Through the Noise #181
Stephanie Ceruolo // Vice President and General Manager // Infogroup Nonprofit Solutions
Today’s guest, Stephanie Ceruolo is Vice President and General Manager of Major Markets Account Development for Infogroup, a company that gets your message in the hands of the people most likely to support your organization — and support it at a higher level. (Infogroup is also a sponsor of your friendly podcast about nonprofits, Through the Noise) They run a cooperative donor database as part of their direct mail program and are able to remove those who already donate to eliminate the embarrassment of doing a first time “ask” of someone familiar with and supportive of your work. If you’d like to find out how your organization can cut “through the noise” to reach people the people who really need to hear your message, don’t miss this episode.
Stephanie Ceruolo is Vice President and General Manager of the Nonprofit Solutions business unit within data company, Infogroup. She has over 20 years’ experience helping non-profit organizations with fundraising and marketing, most of it focused on direct marketing strategies and the data that drives them. Infogroup Nonprofit Solutions makes “big data” actionable for nonprofits to enable fundraising success.