Colleen McCarthy of Exponent Partners on Salesforce and Knowing Your Customers

Through the Noise #108

Colleen McCarthy // Director of Marketing // Exponent Partners

Organizations of every size, focus, and type need supporters, members, customers, or donors to advance their cause or grow their business. If you can’t understand the level of commitment or engagement a particular individual has with your organization, how can you approach them in the future? Today we talk with Colleen McCarthy about the necessity of functional databases to accurately maintain records about those who support your goal. Her work with Exponent Partners is different than many firms because – like nonprofits – they are a mission-driven business. They help their clients, grow their own business, with a watchful eye towards sustainability and social responsibility.

Currently leading marketing for Exponent Partners, Colleen’s experience includes roles in both for profit and nonprofit organizations, including Capital One, Intuit, and Net Impact. She volunteers extensively in her community and serves on the board of a local nonprofit organization, The Shanti Project.

Exponent Partners is a mission-based technology consulting firm (and Benefit Corporation) that works exclusively with nonprofits to deliver Salesforce solutions for managing donors, fundraising, client cases, student data, and organizational outcomes.