Through The Noise
July 15, 2014
Alison Serota of Ben & Jerry’s Ice Cream on Communications with Ice Cream
Through the Noise #38
Alison Serota // Director of Marketing and Events // Ben & Jerry’s Ice Cream
Alison Serota’s unique job is to coordinate events and communication efforts around man’s greatest invention: ice cream. As a franchise catering warehouse, Alison’s job is to make sure there’s plenty of ice cream to get around Washington DC area for special events; from employer appreciation days, to Blue Angle flyovers, weddings and school fundraising events.
Alison is the Director of Marketing & Events for Ben & Jerry’s in the DC Metropolitan Area. She oversees marketing efforts, catering and event management, and branding efforts for the largest Ben & Jerry’s Franchise.
Ben & Jerry’s Ice Cream started in 1978 in Burlington, Vermont.
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